Social media management is the process of managing your online presence on social media platforms. Social media managers will use their experience, plus tools and services to create and publish content, interact with users, and analyze performance.
A social media manager, whether working as a consultant, in-house employee, or team member at a social media agency, is a skilled professional at social media marketing, advertising, and management. They help achieve your goals for social media, like growing your following or social media revenue.